From Idea to Product Successfully | Ty Hagler (Principal at Trig)

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Episode Highlight:

“The impulse is to try to broaden out of wanting to be all things to all people, because you think you’re capturing more market share by doing that. You think you’re leaving more doors open for yourself. But rather, if you can focus within a more narrow sub-segment and serve that population, you will develop a niche.”

In this episode, Ty talks about:

* What is industrial design

* What is design thinking

* The process of going from idea to prototype

* Why going narrow can make you more successful

* When do you start branding

How to reach Ty:

* LinkedIn: https://www.linkedin.com/in/rafaelsalazarii/

* Trig: https://www.trig.com/

* Courses: https://md.trig.com/

How to reach Zain:

* LinkedIn: https://www.linkedin.com/in/zainmsyed/

* Twitter: https://twitter.com/zainsyedpharmd/

* Newsletter: https://zainsyed.substack.com/

Things referenced in the episode:

* Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586

* The Business of Expertise: https://www.amazon.com/The-Business-of-Expertise-audiobook/dp/B07C8RDXZN?s=books&sr=1-1

* Little Bets: https://www.amazon.com/Little-Bets-Peter-Sims-audiobook/dp/B005GBVH5K?s=audible&sr=1-1

Links to other platforms to listen:

* Apple Podcast: https://rdar.li/apple-podcast-link

* Spotify: https://rdar.li/spotify-link

* And all other platforms! Just search “digital thoughts podcast”

* If it is not on the one you use send me a message and I will get it on there

Music used:

* Daystar – Sugar Cookie

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Digital Thoughts Podcast is a Strata Studios podcast that helps healthcare and physio Practice owners who want growth, scalability, and financial performance in their businesses! We focus on connecting together all the touch points in the business to create patient success!

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