Finding the right patients for your practice | Seth Trunoff (Co-Founder and Managing Partner of Custom Medical Marketing)
Seth Trunoff is the Co-Founder and Managing Partner of Custom Medical Marketing (CMM). At CMM their data-driven approach to identifying potential patients based on their consumer profiles and executing targeted, multi-channel digital campaigns deliveres sustainable + profitable growth for our private practice clients. They are committed to providing measurable patient acquisition solutions for innovative organizations.
In this episode, Seth talks about:
– How they find specific people for their practices
– Consumerism in healthcare
– Importance of keeping a happy workforce in healthcare
– How to track your marketing dollars
How to reach Seth:
– LinkedIn: https://www.linkedin.com/in/sethturnoff/
– Company: https://custommedicalmarketing.com/
How to reach Zain:
– LinkedIn: https://www.linkedin.com/in/zainmsyed/
– Newsletter: https://zainsyed.substack.com/
Links to other platforms to listen:
– Apple Podcast: https://rdar.li/apple-podcast-link
– Spotify: https://rdar.li/spotify-link
– And all other platforms! Just search “digital thoughts podcast”
– If it is not on the one you use send me a message and I will get it on there
Episode Highlight: “The bar is so low and that patients want not just the care right or the solution or to not be in pain or to be fixed, but they want it that way. They want transparent, they want convenience and they want an experience.”
I am trying to get to know my audience a little better to help me understand your backgrounds and interests. If you could Please fill out this short survey that would be amazing!
– Survey: https://app.youform.com/forms/ybkdwdt9
Sponsor links:
-StrataPT: https://www.stratapt.com/
-Alpha Sophia: https://https://www.alphasophia.com/zain
-Sponsor digital thoughts: https://app.youform.com/forms/c33ffz0d
Music used:
– Daystar – Sugar Cookie
Thank you so much for your support!
Let’s support others:
Please consider donating to the less fortunate. This is a reminder not only for you but also for myself.
Here is a charity I donate to: https://irusa.org/
or donate to a charity of your choice. A little bit goes a long way.
How can you support me:
If you want to support me there are 2 ways you can for free
– Give this podcast a 5-star rating on Apple Podcast and/or Spotify
– Share this with anyone you think would enjoy this
Please do not hesitate to reach out if you have any questions or leave a comment.
You can connect with me on LinkedIn!
If you enjoyed what you read please consider subscribing and sharing!
I hope you have a great day!
Digital Thoughts is a Strata Studios show that talks about all things digital health, from the people to the products they build.
If you’d like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT or SLP Clinic head over to stratapt.com and book a call with our team!
If you have any questions, comments, or ideas, reach out to Thomas Schreiber, our Director of Marketing at hello@stratapt.com
To become a Strata Studios creator apply here!