Don’t build your PT clinic this way (Feat. Colin Rigney)
On this episode of Strata Stories, we talk with Colin Rigney, Business Partner @ Modern Physical Therapy And Sports Medicine in Arizona
We dive into:
1. Why you shouldn’t build your clinic solely around Medicare
2. Knowing your practice’s strengths and how to market them
3. The importance of standardization and systems
4. How to connect with patients at an emotional level
5. And learning to diversify revenue streams
Episode Highlight: “The more practices would behave as marketing companies that happen to deliver healthcare, the more successful they would be. At the end of the day, your customer is a consumer.”
Connect with Colin on LinkedIn here.
Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
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