Episode Highlight:
“The impulse is to try to broaden out of wanting to be all things to all people, because you think you’re capturing more market share by doing that. You think you’re leaving more doors open for yourself. But rather, if you can focus within a more narrow sub-segment and serve that population, you will develop a niche.”
In this episode, Ty talks about:
* What is industrial design
* What is design thinking
* The process of going from idea to prototype
* Why going narrow can make you more successful
* When do you start branding
How to reach Ty:
* LinkedIn: https://www.linkedin.com/in/rafaelsalazarii/
* Trig: https://www.trig.com/
* Courses: https://md.trig.com/
How to reach Zain:
* LinkedIn: https://www.linkedin.com/in/zainmsyed/
* Twitter: https://twitter.com/zainsyedpharmd/
* Newsletter: https://zainsyed.substack.com/
Things referenced in the episode:
* Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586
* The Business of Expertise: https://www.amazon.com/The-Business-of-Expertise-audiobook/dp/B07C8RDXZN?s=books&sr=1-1
* Little Bets: https://www.amazon.com/Little-Bets-Peter-Sims-audiobook/dp/B005GBVH5K?s=audible&sr=1-1
Links to other platforms to listen:
* Apple Podcast: https://rdar.li/apple-podcast-link
* Spotify: https://rdar.li/spotify-link
* And all other platforms! Just search “digital thoughts podcast”
* If it is not on the one you use send me a message and I will get it on there
Music used:
* Daystar – Sugar Cookie
How can you support me:
If you want to support me there are 2 ways you can for free
* Give this podcast a 5-star rating on Apple Podcast and/or Spotify
* Share this with anyone you think would enjoy this
Please do not hesitate to reach out if you have any questions or leave a comment.
You can connect with me on LinkedIn!
If you enjoyed what you read please consider subscribing and sharing!
I hope you have a great day!
I am trying to get to know my audience a little better to help me understand your backgrounds and interests. If you could Please fill out this short survey that would be amazing!
* Survey: https://app.youform.com/forms/ybkdwdt9
Digital Thoughts Podcast is a Strata Studios podcast that helps healthcare and physio Practice owners who want growth, scalability, and financial performance in their businesses! We focus on connecting together all the touch points in the business to create patient success!
Be sure to check out all of our resources and subscribe to our newsletter!
If you’d like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT or SLP Clinic head over to stratapt.com and speak to an expert!
If you have any questions, comments, or ideas, reach out to Thomas Schreiber, our Director of Marketing at hello@stratapt.com