How to build a physician referral program at your clinic (feat. Justin Stiver)
On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida.
We dive into:
1. A step-by-step guide on how to pitch physicians
2. How to hire a business development person to build relationships with physicians
3. And how to make sure your clinic is set up to handle lots of referrals
Episode Highlight: “We have our top ten referring physicians. We have some that send 25 to 35 per referrals a month. If you look at our number 10 best They’re probably still sending us 12 to 15 per month. Out of the top 10, 9 or 10 of them are orthopedic surgeons and out of those 9 or 10, eight of them are actually purposely sending to us as their go-to provider. So how did that happen? We decided early on as part of our stages of growth to bring on a director of sales that actually goes out there and makes these sales calls to these physicians.”
Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
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