On this episode of Strata Stories, we talk with Jimmy McKay DPT, and Founder of PT Pintcast.
We dive into:
1. How to create short-form content
2. Low-cost options for creating that content
3. Why consistency is the answer to 99% of your marketing problems
4. Understanding attention
5. And lastly, the power of user-generated content
Episode Highlight: “I usually tell people what type of content they should start creating is the type of content they like consuming because they’re going to understand it better. Clinic owners will say “Oh, I don’t really know how to do the social media is because of the TikToks”. Great. Don’t don’t be on that platform if you don’t consume there yet. Start where you’re comfortable and then do reps. We do the same thing with exercise prescription. What’s the best exercise to do for any issue? The one you like and the one you’re going to do.”
Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
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If you have any questions, comments, or ideas, reach out to Thomas Schreiber, our Director of Marketing at hello@stratapt.com