How Diagnostic Ultrasound Is Redefining Healthcare Delivery – Interview with Ryan Martin, DPT
Episode Highlight:
“What you’re doing with MSK ultrasound is the stepping stone to everything else you can do for that patient. If someone comes in and can’t lift their arm, and you suspect a full-thickness tear, you can confirm it right then. You’ve saved that patient time, built trust, and created a pathway to the right care. It’s not just about coding or billing—it’s about looking at the bigger picture and delivering better outcomes while creating exponential value across the entire system.”
In this episode of What’s Best for the Patient is Best for Business, host Jerry Durham welcomes Ryan Martin, DPT, a physical therapist, educator, and co-founder of the Advanced Musculoskeletal Ultrasound (MSKU) Center. Together, they dive deep into the transformative role of diagnostic and interventional ultrasound in physical therapy and healthcare.
Ryan shares his unconventional journey, starting from his early career in Hawaii, where he gained business insights from clinic management, to building a multidisciplinary practice model that integrates physical therapy, medical providers, and cutting-edge technology like musculoskeletal ultrasound. He explains how this tool not only enhances patient care but also elevates the value clinicians bring to their organizations.
The conversation explores the importance of aligning patient care with business success, the role of multidisciplinary clinics in improving outcomes, and the necessity of systems and processes to create scalable, sustainable practices. Ryan also highlights the return on investment (ROI) of diagnostic ultrasound, not just in terms of reimbursement but as a catalyst for referrals, marketing, and patient trust.
Whether you’re a provider seeking to expand your skills, a practice owner exploring integration opportunities, or a healthcare professional curious about the future of patient care, this episode offers actionable insights on how to add value and stay ahead in a rapidly evolving industry.
Key Takeaways:
The role of musculoskeletal ultrasound in patient diagnosis and care pathways
How multidisciplinary clinics improve outcomes and streamline patient journeys
The value of understanding ROI to elevate your professional and business impact
Why the future of healthcare requires innovative systems and a patient-first approach
Tune in to hear how Ryan Martin’s expertise is shaping the future of healthcare delivery and learn how you can bring more value to your practice, patients, and career.
Visit Ryan Martin on LinkedIn (Ryan Martin, DPT) or MSKU.com for more resources and insights.
What’s Best For The Patient Is Best For Business is a Strata Studios podcast that helps healthcare and physio Practice owners who want growth, scalability, and financial performance in their businesses! We focus on connecting together all the touch points in the business to create patient success!
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