From Clinician to Healthcare Copywriter
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How do you start in healthcare copywriting?
Maybe you’ve heard of copywriting. Maybe you haven’t. I tell people that I work with that copywriting is probably one of the most valuable skills that entrepreneurs and business owners can have. You don’t necessarily need to be the best copywriter, but you should understand what makes for good healthcare copywriting. That skill opens up the doors to many opportunities, for business owners or clinicians looking to make a nonclinical transition. And, as I’ve discussed on the Strata Stories podcast, content creation and copywriting allows clinicians to monetize their expertise in more ways than simply direct clinical care.
So, this week, we’re continuing our nonclinical careers series with a conversation with Krista Frahm about her transition from clinician to healthcare copywriter and now marketing strategist.
What we cover in this Episode:
-The value clinicians can bring to nonclinical roles
-How to delivery high impact services as a copywriter or marketing strategist
-Starting a healthcare copywriting business
-Networking to build your business
-Coaching and consulting clients to deliver upstream services
-Achieving Better Outcomes by leaving the clinic to help other businesses succeed with copywriting
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Podcast: https://www.betteroutcomes.show
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Book a call with me: https://calendly.com/rehabu/discovery
Connect with Me: https://www.rafisalazar.com
The Better Outcomes show is a Strata Studios podcast that explores the possibilities of a new healthcare system. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures.
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