Learn about Pt Ot Advocacy

Jerry invites John to discuss how his innovative company is transforming musculoskeletal care by bridging the gap between rehab and long-term fitness.

The PT labor shortage is a huge problem yet we’re overlooking one of the industry’s greatest resources: PTAs. Instead of making it harder for PTAs to thrive—slashing reimbursement, limiting their role, and offering little upward mobility—we should be doing the opposite. We should be investing in them and their work experience. What if PTA-to-DPT bridge […]

Paul and Dana discuss the public's lack of proper direct access education, along with the opportunity for PTs to integrate with PCP Clinics.

So many rehab therapists want to transition into non-clinical roles, but here’s the secret: The best opportunities aren’t given—they’re earned by bringing value first. Dana Prommel Strauss shared a great insight—her career shift didn’t happen because she asked for it. It happened because she made herself the obvious choice. How?🔹 She volunteered for committees and […]

Paul and Frank discuss innovative solutions and ideas that could transform how practice owners view healthcare and their patients.

Physical Therapy is the best-kept secret in the medical industry. 🤫 Most people don’t think of physical therapy as their first stop for care after an injury or joint pain. Instead, they go straight to specialists or rely on medication for temporary relief. Why is this the case, and what can we do to change […]

It’s no longer enough to simply provide excellent care; therapists need to show how their services can reduce overall healthcare costs and improve patient outcomes. For example, therapists can reduce unnecessary specialist referrals, prevent hospitalizations, and manage chronic pain effectively—all of which directly contribute to reducing healthcare spending. By focusing on outcomes that matter to […]

The 2025 Medicare Final Rule – every practice owner should understand these changes. While the overall fee schedule sees a 2.8% reduction (not ideal for many), some important changes could impact how you operate. Let’s dive in: 1. The 2.8% reduction may seem daunting, but we need to focus on adapting. It’s coming, and it’s […]